Monthly Archives: February 2012

Montreal, and the New Publicity Game

Montreal's Obey the Brave

There is a new mastery of the self-promotion game brewing in Montreal these days, spearheaded by bands like Kennedy and Obey the Brave. It’s a leap-frogging of the typical “paying your dues” career progression that most bands inexorably find themselves locked into, and unable to break free of.

It is an inexpensive three-part system designed to maximize exposure, legitimize your band, build your audience, and and minimize expenditure. Continue reading