Found this lecture by Ralph Murphy last night, and was really impressed. Mind blowing, actually. The way he talks about it, success as a songwriter has very little to do with music. The more important aspects are targeting women in the midst of their morning routine, and presenting the performer as a winner.
In the first half of this lecture from the Loyola University New Orleans, Ralph talks writing for 7am vs writing for 10pm, presenting winners, correct use of pronouns, and the six forms.
From the Murphy’s Laws of Songwriting website:
Murphy has served as President of The Nashville Chapter of the Recording Academy and has been a NARAS National Trustee and President of the Nashville Songwriters Association International. As well as serving as Vice President for the International and Domestic membership Group of the American Society of Composers Authors an Publishers, he also has served on the Southern Regional Writers Advisory Board of ASCAP, the Songwriters Guild of America regional advisory board and is a member of NSAI, NARAS, CMA, CCMA, SAC, SGA, and ASCAP